With your delivery it is also important to consider the software required for the client to view your application.
If your application is saved as a .swf file, then the user will require Flash Player to view it. This is more of a problem with mobile devices, as mobile devices often do not have flash, and even when they do it has limited functionality. So the .swf file cannot then contain any media which is beyond the flash player that the client will have.
Will the user require a web browser to view them, and will it have to be a specific browser? It would be more convenient to open it to all browsers, or certainly provide an easy method to download the latest version of the required browser, a hyper link for example.
The best solution if you should require specific software to run it would be something built into your application that will download and install all required software to view the content. A hyper link is easier to develop, but user's appreciate when the legwork is done for them, and are generally put off using an application if it means having to do a lot of maintenance before they can even use it.
So it is important to either try and make the application ready compatible with the clients software, or instead implement a method of updating their software for them.
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